The Jars Everyone Buys at Borough Market (And Why)
Every week at Borough Market, we have hundreds of conversations about food.
People stop for a taste, ask what goes with cheese, want to spice up dinner or simply need a gift for a fellow foodie. While everyone leaves with something different, there are a handful of products that consistently make it into shopping bags.
If you've ever wondered what everyone else is buying at Borough Market, here are the Pimento Hill favourites that customers come back for time and time again.
🌶️ 1. Scotch Bonnet Chilli Jam
The customer favourite
If there was one jar that defines Pimento Hill, this would probably be it.
Sweet, sticky and packed with the fruity heat of Scotch Bonnet chillies, it's the product many people discover first—and the one they come back for.
Why customers love it
- Perfect with cheese
- Amazing in burgers and sandwiches
- Great as a glaze for chicken or sausages
- Adds a sweet chilli kick to everyday meals
Whether you're building a cheeseboard or firing up the BBQ, this jar rarely stays unopened for long.
Shop Scotch Bonnet Chilli Jam →
🍌 2. Hot Banana Chutney
The one that surprises everyone
"Banana?"
It's probably the question we hear most at Borough.
One taste later and people understand why it's become one of our bestselling chutneys.
Sweet banana meets warming Caribbean spice to create something that's completely different from your average chutney.
Try it with
- Curries
- Grilled chicken
- Cheese
- Toasties
- Pulled pork
It's unexpected, but that's exactly why people love it.
🧅 3. Caramelised Onion Chutney
The fridge essential
Some jars work with almost everything, and this is one of them.
Rich, sweet and deeply savoury, it's the chutney customers tell us they simply can't be without.
Perfect for
- Burgers
- Sausage sandwiches
- Cheese toasties
- Cheeseboards
- Pork pies
If you're only buying one savoury chutney, this is a great place to start.
Shop Caramelised Onion Chutney →
🧀 4. Fig & Date Chutney
Made for cheese
This is the jar cheese lovers keep reaching for.
The natural sweetness of figs and dates pairs beautifully with everything from creamy Brie to mature Cheddar and Stilton, making it a regular feature on Borough Market cheeseboards.
Best served with
- Brie
- Camembert
- Mature Cheddar
- Blue cheese
- Crackers and cured meats
A simple way to make any cheeseboard feel a little more special.
👜 5. The Bag of 'tings'
Not everything flying off the stall comes in a jar.
Our Bag of 'tings' tote has become something of a Borough favourite too.
Originally designed as the perfect market bag, it now seems to have one particular talent...
It has a funny habit of leaving Borough Market a little heavier than it arrived.
Perfect for carrying your Pimento Hill haul, your weekly shop or simply showing your love of good food.
Shop the Bag of 'tings' Tote →
Fancy a taste of Borough at home?
You don't need to visit Borough Market to enjoy our bestselling products.
Shop online and we'll deliver your favourites straight to your door—whether you're stocking up on your go-to jar or trying something new for the first time.
And remember, every online order earns 10 Pimento Berries for every £1 spent, so you'll start collecting rewards from your very first purchase.
